So who’s Target’s new flavor of the month?

Apparently it’s Superga and in all actuality the pairing (pardon the pun) happened last month. Around June 26 Target launched a capsule collection featuring some new kicks especially fashioned for their market. I apologize for bringing the news so late as I’m just now becoming aware of it. And it was only by chance that I did. As I was perusing Barneys New York massive online sale (going on right now) I stumbled across a pair of Jennifer Meyer X SUPERGA sneaks at a ridiculously low price. Remember my post Superga and Friends when I promised to have a pair before the end of summer? Well, I may just have found the perfect opportunity. I might love luxury but I’m still a smart girl.

Getting back to Target, being the ever inquisitive mind that I am, I kept perusing the net to find an even better deal and wait…WHAT! The next thing I know I’m on a page with the express details of the (now well in progress) launch of SUPERGA X Target! Just like that. So, there you have it, SUPERGA right in your own backyard. These won’t last long I’m sure. I have yet to visit my local Target and see them in person but from what I’ve gathered on the screen they’re not too shabby. At a starting price of $30 it’s not too steep of an investment, as most styles in SUPERGA’s classic collection go for at least twice that. However, the downside is that I was always the only one in my hood to sport them and now they’ll be on everyone’s feet! Believe it or not,the gals in my immediate area go more for sandals and flip-flops and if they do sport sneaks it’s usually Keds or Vans, respectively. There are a lot of skater babes and a big beach vibe in my community. But I actually reveled in being an oddity. So much for that..but as the saying goes, “Imitation is the best form of flattery.” 

So if you love your GA’s as much as I do check out Barneys or give a look into Target and see if the collaboration is worth it. This may be a last chance situation as the end of summer is fast approaching and with it being a capsule collection(read limited edition) you have to act fast. If you’ve already snagged a pair I say, “lucky you!” Mine are on their way. I’m getting the Kelly green (from the Target collection) and a pair of navy canvas Jennifer Meyer’s (from Barneys).

Wishing you Love and Luxury,



Jennifer Meyer X SUPERGA    shop them on sale at Barney’s New York  here


Read more about the Target X SUPERGA venture here and shop the collection here



*Due to circumstances beyond my control some links may point to items that are no longer in stock at the time you are ready to purchase. I apologize in advance for the inconvenience. The items depicted on my page are in no way shape or form gratis or compensation for advertisement but simply items of interest to me personally that I have chosen to share on my site. All photo credits (except where noted) are the property of the retail sites from which the products are derived.


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